MAIF Agreement

Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement 1992 (MAIF Agreement)

The MAIF Agreement is a voluntary self-regulatory code of conduct between the manufacturers and importers of infant formula in Australia. It is Australia’s response to the World Health Organization’s International Code of Marketing of Breast-milk Substitutes 1981 (WHO Code). The MAIF Agreement applies to those Australian manufacturers and importers of infant formula who are signatories to the MAIF Agreement.

The MAIF Agreement aims to contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breastfeeding and by ensuring the proper use of breast milk substitutes, when they are necessary, on the basis of adequate information through appropriate marketing and distribution.

Current MAIF Agreement Signatories:

  • Abbott Australasia Pty Ltd
  • Aspen Nutritionals Australia Pty Ltd
  • Australian Dairy Park Pty Ltd
  • Bayer Australia Ltd
  • Freedom Foods Group Trading Pty Ltd
  • H & H Group
  • H J Heinz Company Australia Ltd
  • The Infant Food Co. Pty Limited
  • Saputo Dairy Australia Pty Ltd
  • Nature One Dairy Pty Ltd
  • Nestlé Australia Ltd
  • Nuchev Pty Ltd
  • Nutricia Australia Pty Ltd
  • The a2 Milk Company Ltd
  • Wattle Health Australia Limited
  • Reckitt Benckiser

View the MAIF Agreement

MAIF Guidelines – Marketing of Infant Formulas via Electronic Media

INC Guidelines – Guidance on Interactions with Healthcare Professionals

Information for Retailers – Manufacturers and Importers’ Obligations for the Marketing of Infant Formula in Australia