International Code of Marketing of Breast-milk Substitutes in New Zealand
Implementing and Monitoring the International Code of Marketing of Breast-milk Substitutes in New Zealand
Te riunga ora mō ngā mokopuna – The safe pathways to children’s wellbeing
New Zealand is a signatory of the International Code of Marketing of Breast-milk Substitutes, so is committed to working towards meeting its aims.
The Code in New Zealand
The Ministry of Health has taken action to give effect to the International Code’s principles and aim and subsequent relevant World Health Assembly resolutions, as appropriate to New Zealand’s social and legislative framework.
The international Code is implemented in New Zealand under four New Zealand codes.http://www.health.govt.nz/our-work/who-code-nz
The Infant Nutrition Council Code of Practice applies to the marketing of infant formula products suitable for infants up to the age of six months. Follow on formula, for infants over six months of age, is excluded form the provisions of the Infant Nutrition Council’s code of practice.
- INC Code of Practice Guidelines – Marketing of Infant Formula via Electronic Media
- INC Code of Practice Guidelines – Guidance on Interactions with Healthcare Professionals
The Food Standards Code draws on the International Code to cover labelling, composition and quality matters.
Information for Retailers – Manufacturers and Importers’ Obligations for the Marketing of Infant Formula in New Zealand.
Authorisation of the New Zealand Code of Practice for the Marketing of Infant Formula
The Infant Nutrition Council’s Code of Practice for the Marketing of Infant Formula in New Zealand has been amended to take account of the Commerce Commission’s decision to extend the restriction on marketing to children up to 12 months of age.
The Commission’s decision was released on 8 November 2018 and followed an application by the Infant Nutrition Council (INC) to extend the restriction on advertising and marketing that applied to products for children up to 6 months.
As well as a restriction on advertising, the decision included a restriction on free samples to pregnant women, mothers of infants and the families and caregivers of infants.
In granting authorisation for the amended Code, the Commission revoked the 2015 Authorisation that covered the previous form of the Code.
The INC Board ratified the decision on 4 December 2018.