Yes, the infant formula manufacturers and importers who are members of the Infant Nutrition Council are committed to restricting their marketing practices of infant formula to support the public health goals to protect and promote breastfeeding.
Infant Nutrition Council members are signatories to the Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement 1992 (MAIF Agreement) in Australia and have adopted the Infant Nutrition Council Code of Practice for the Marketing of Infant Formula in New Zealand (INC Code of Practice).
These interpretations give effect to the principles and aim of the World Health Organization International Code of Marketing of Breast Milk Substitutes (WHO 1981) (WHO Code) as appropriate to the social and legislative framework in Australia and New Zealand. The MAIF Agreement and the INC Code of Practice apply to the manufacturers and importers of infant formula and prescribe how information about infant formula can be distributed.
The Australian and New Zealand governments are responsible for monitoring compliance with the local industry Codes. They each have a complaints’ process to accept and investigate any claims of breaches. The Advisory Panel on the Marketing in Australia of Infant Formula (APMAIF) and the Compliance Panel in New Zealand meet regularly to review complaints and decide if a breach has occurred. These panels are appointed by government and are independent from the manufacturers and importers of infant formula.