Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement 1992 (MAIF Agreement)
The MAIF Agreement is a voluntary self-regulatory code of conduct between the manufacturers and importers of infant formula in Australia. It is Australia’s response to the World Health Organization’s International Code of Marketing of Breast-milk Substitutes 1981 (WHO Code). The MAIF Agreement applies to those Australian manufacturers and importers of infant formula who are signatories to the MAIF Agreement.
The MAIF Agreement aims to contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breastfeeding and by ensuring the proper use of breast milk substitutes, when they are necessary, on the basis of adequate information through appropriate marketing and distribution.
Current MAIF Agreement Signatories:
- Abbott Australasia Pty Ltd
- Aspen Nutritionals Australia Pty Ltd
- Australian Dairy Park Pty Ltd
- Bayer Australia Ltd
- H J Heinz Company Australia Ltd
- Murray Goulburn Co-operative Co. Ltd (Devondale)
- Nature One Dairy Pty Ltd
- Nestlé Australia Ltd
- Nutricia Australia Pty Ltd
- The a2 Milk Company Limited
- The Infant Food Co Pty Ltd
Information for Retailers – Manufacturers and Importers’ Obligations for the Marketing of Infant Formula in Australia