International Code of Marketing of Breast-milk Substitutes in New Zealand
Implementing and Monitoring the International Code of Marketing of Breast-milk Substitutes in New Zealand
Te riunga ora mō ngā mokopuna - The safe pathways to children’s wellbeing
New Zealand is a signatory of the International Code of Marketing of Breast-milk Substitutes, so is committed to working towards meeting its aims.
The Code in New Zealand
The Ministry of Health has taken action to give effect to the International Code’s principles and aim and subsequent relevant World Health Assembly resolutions, as appropriate to New Zealand’s social and legislative framework.
The international Code is implemented in New Zealand under four New Zealand codes.http://www.health.govt.nz/our-work/who-code-nz
The Infant Nutrition Council Code of Practice applies to the marketing of infant formula products suitable for infants up to the age of six months. Follow on formula, for infants over six months of age, is excluded form the provisions of the Infant Nutrition Council’s code of practice.
- INC Code of Practice Guidelines - Marketing of Infant Formula via Electronic Media
- INC Code of Practice Guidelines - Guidance on Interactions with Healthcare Professionals
The Food Standards Code draws on the International Code to cover labelling, composition and quality matters.
The Code for Advertising of Food endorses the Infant Nutrition Council Code of Practice as the appropriate industry code of ethics.
Information for Retailers – Manufacturers and Importers’ Obligations for the Marketing of Infant Formula in New Zealand.
Authorisation of the New Zealand Code of Practice for the Marketing of Infant Formula
On 2 April 2015, the New Zealand Commerce Commission authorised the Infant Nutrition Council Code of Practice for the Marketing of Infant Formula in New Zealand (INC Code of Practice).
The INC asked the Commission to authorise its Code under section 58 of the Commerce Act, as restrictions on advertising and marketing may lessen competition. After consulting on its draft determination, the Commission found that the public benefits outweigh the likely competitive detriments.
“After considering the feedback from a number of interested parties, the Commission has reached the view that the public benefits arising from higher breastfeeding rates outweigh any lessening of competition from the arrangement. The prices consumers pay for infant formula are unlikely to be affected,” said Commerce Commission Chairman Dr Mark Berry.