Marketing Codes

Infant Formula Marketing Codes

Breast milk is by far the best nutrition for infants and for this reason the promotion and protection of breastfeeding is a key factor in ensuring infant health and well being.

The International Code of Marketing of Breast-Milk Substitutes 1981 (WHO Code) and subsequent relevant World Health Assembly resolutions aims to contribute to providing safe and adequate nutrition for infants by protecting and promoting breastfeeding. It also aims to ensure the proper use of breast milk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution.

Infant Nutrition Council members support the aims of the WHO Code and have worked with both the Australian and New Zealand governments and other stakeholders to develop and implement local interpretations of the WHO Code.

Infant Nutrition Council members are signatories to the Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement 1992 View the MAIF Agreement (MAIF Agreement) and in New Zealand members have adopted the The Infant Nutrition Council Code of Practice for the Marketing of Infant Formula in New Zealand .

These agreements prescribe how information about infant formula can be marketed in Australia and New Zealand.